A specialist Industry Needs a
Specialist Online Partner
Web Success for the Eyecare Industry
The truth is in
the numbers
500+
Customer websites
10+
Countries worldwide
15+
Years of eyecare experience
About OptiCommerce
OptiCommerce was founded in 2008 to deliver tailored online solutions for the optical industry. As a recognized Google Partner, we employ advanced digital strategies to help optical businesses thrive online. The team includes many with eyecare backgrounds, providing a deep understanding of patient care and industry-specific challenges.
Whether you’re an optometrist who wants to increase bookings or an optician looking to sell frames online, we have a range of website, eCommerce and digital marketing solutions to help you achieve your goals and boost your revenue online.
Our services
Websites
Empower your eyecare business with a custom-built site to meet the needs of your eyecare business. Showcase your offerings with an online storefront. Enable patients to learn about what services you offer. Allow customers to browse your full range of frames and book appointments anytime, anywhere. Embrace eCommerce to expand your reach and provide a convenient and seamless shopping experience for your customers, drive revenue and enhance overall patient satisfaction.
Digital Marketing
A strong digital marketing strategy allows patients to interact with your business online. It also increases brand awareness among new customers and strengthens your reputation with existing ones. Social media, SEO, and paid advertising are just some of the online tools used to optimize your online presence.
What type of website is right for you?
Brochure Websites
Brochure websites act like a virtual shopfront for your eyecare business. Tell your story and highlight what makes your practice unique. Brochure websites are our simplest web solution and are ideal for allowing patients to learn more about your business and book appointments with you.
Catalog Websites
Catalog websites allow you to display your range of products and services in detail, such as frame size, color, lens coatings and pricing. Having specific brands and products listed on your website helps customers find your business online and can increase your website traffic by up to 30%.
eCommerce Websites
eCommerce websites are our most comprehensive web solution. Pair all the functionality of Brochure and Catalog sites, and combine that with the ability to purchase directly through your site. Unlock a new revenue stream by allowing your patients and customers to purchase frames, lenses and contact lenses from your optical website.
WHY DOES AN EYECARE BUSINESS
NEED A WEBSITE AND DIGITAL MARKETING?
The customer journey for a patient is becoming increasingly online, and eyecare professionals must adapt to meet their needs. Don’t take our word for it – listen to some of our clients who invested in their online presence and now understand the value of having an online eyecare partner.
