Digital Marketing
Online Tools to Empower Your Eyecare Business
Digital Marketing
A beautiful website needs a robust marketing strategy to maximize its impact. Digital marketing encompasses services like social media, email campaigns, and google paid advertisements tailored to your eyecare business. By implementing a scalable, eyecare-focused strategy, we drive new customers to your website, engage existing patients, and boost both online sales and in-store appointments.
Services Tailored to Eyecare Professionals
Social Media
An expert-led strategy is developed, incorporating dynamic content creation and social media campaigns for your business across various platforms. Customers can interact with you or learn about your range of products and services on their preferred channel.
Paid-Search Ads
Paid advertising allows you to showcase your business across social media and search engines. By using pay-per-click advertising, customers who have expressed interest in your offerings will find you without having to search for you directly themselves.
SEO & Blogs
Blogs feature content that piques the interests of your patients and customers. Search engines will rank content with specific optical keywords favourably, ensuring your website is easier to find online and helping you stand out against competitors.
Email Marketing
Newsletters promote various aspects of your business by reaching customers directly in their inboxes. Inform patients of important store updates, increase online sales or in-store appointments and create a positive impression of your business.
Audience Engagement Insights
By utilizing digital reporting tools, your online performance is constantly measured. Social media and pay-per-click campaigns are consistently reviewed and content is adapted where necessary to ensure maximum performance delivery.
Marketing Packages
Silver Package
- SEO audit of your site
- Design of a tailored Marketing strategy
- 6 Blogs per year
- Social media management
- 8 Content pieces on Facebook and Twitter per month
- PPC: up to 3 campaigns per year based on up to 20 keywords includes landing pages
- Google Analytics and telephone number tracking
- 3 Email newsletters per year
- Monthly reporting via email
Golden Marketing Packages
Our Golden Marketing Package is perfect if you want to boost the number of visitors to your website and practice. The monthly blogs keep your site fresh and boost your SEO rating. The social media content builds engagement and the PPC campaigns will capture the interest of people searching for your services, in your local area.
- SEO audit of your site
- Design of a tailored Marketing Strategy
- 12 Blogs per year
- Annual SEO review
- Social media management
- 8 Content pieces on Facebook and Twitter per month
- Profile redesign if required
- 1 advert and 1 boost per month
- PPC: up to 10 campaigns per year based on up to 20 keywords includes landing pages
- Google Analytics and telephone number tracking
- 6 Email newsletters per year
- Monthly reporting via email
- Quarterly phone meetings
Platinum Marketing Packages
Are you serious about attracting new patients through digital marketing? If so, our Platinum Marketing Package is the one for you! Our experts will devise a tailored marketing strategy to fit your business. All the elements of your Platinum Marketing Package will work together, to ensure that your site attracts new and profitable patients from your area.
- SEO audit of your site
- Design of a tailored Marketing Strategy
- 24 Blogs per year
- Biannual SEO review
- Social media management
- 12 Content pieces on Facebook and Twitter per month
- Profile redesign if required
- 2 advert and 2 boost per month
- Instagram Strategy and management
- PPC: up to 20 campaigns per year based on up to unlimited keywords includes landing pages
- Google Analytics and telephone number tracking
- 12 Email newsletters per year
- Monthly reporting via email
- Quarterly phone meetings
