Resources

Blogs, Case Studies, News, Webinars and
so Much More

Dr. Bruce Coward & Associates Optometrists used pay-per-click Google adverts to boost their eyecare business’s profile and reputation in their local area. The Results: Dr. Bruce Coward & Associates Optometrists

Davis EyeCare is a third-generation optical business located in Chicago, USA. Jason Davis, whose grandfather founded the business seventy-five years ago, is the current owner and has been working with

Founded in 1991 in Mississippi USA, Superior Optical Lab has a strong history of growth, technological advancement, and service to the industry. It was acquired by its current owners, Tony

The demand for optical businesses to raise their online profile and offer omnichannel services has increased over time. However, COVID-19 undoubtedly has accelerated that shift. According to data from the

Within eyecare, effective patient education and communication is paramount for fostering understanding.    Effective communication is the key to patient involvement, without a clear understanding, patients may feel excluded, overwhelmed or simply

In the digital age, data security is a paramount concern across industries. The eyecare sector holds vast amounts of sensitive patient information. To maintain trust and comply with regulations, eyecare professionals (ECPs) must prioritize