Websites

An Online Shopfront for Your
Eyecare Business

Empower Your Eyecare Business and Your Patients

Having an optical-specific, well-designed website empowers your eyecare business. Customers are able to browse your full range of frames or contact lenses, patients gain insight into the different clinics you offer, such as dry-eye or myopia, and you free up staff time by integrating an online booking system directly into your website. Additionally, we offer eCommerce solutions to boost your revenue by enabling customers to purchase products directly from your website.

OUR PORTFOLIO Book aN AUDIT

Website Services

Copywriting

OptiCommerce websites are created with your patients at the center of the design. Optical-specific keywords are incorporated into the copywriting of your site to ensure customers can easily find you online. Your business will be represented authentically by using language that’s true to your level of care.

Design

By leveraging expertise in user experience (UX) and user interface (UI) design, a seamless patient journey is created for your website. A thoughtfully designed, user-friendly website with clear call-to-actions ensures that your patients can easily find what they need, ultimately boosting conversion rates on your optical website.

Framescloud

A virtual catalog that displays all your frames is incorporated into your website. The catalog management is handled internally and requires minimal input from you. Customers can browse your full range of eyewear directly from your website, giving them a seamless shopping experience.

Virtual Try-On

Integrated video technology provides customers with a real-time visualization of themselves wearing frames from your store, simply by looking at their screens. Providing this software in the customer journey increases the likelihood of eyewear being purchased online.

Prescription Module

Prescription (Rx) Module functionality is added to your website, enabling your business to take Rx eyewear orders online. The module is tailor-made to your company and offers complete customization, including online PD and seg-height measurements.

What Type of Website is Right for you

Brochure Websites

Brochure websites act like a virtual shopfront for your eyecare business. Tell your story and highlight what makes your practice unique. Brochure websites are our simplest web solution and they’re ideal for allowing patients to learn more about your business and book appointments with you.

Catalog Websites

Catalog websites allow you to display your range of products and services in detail, such as frame size, color, lens coatings and pricing. Having specific brands and products listed on your website helps customers find your business online and can increase your website traffic by up to 30%.

User-friendly design and layout
Fully optimized for mobile, tablets and laptops
Secure, fast loading website
Access to our frames database (over 700,000 products)
Web pages indexed for SEO
Showcase the brands you carry
Lead generation through live bookings or request an appointment

eCommerce Websites

eCommerce websites are our most comprehensive web solution. Pair all the functionality of brochure and catalog sites, and combine that with the ability to purchase directly through your site. Unlock a new revenue stream by allowing your patients and customers to purchase frames, lenses and contact lenses from your optical website.

User-friendly design and layout
Fully optimized for mobile, tablets and laptops
Secure, fast loading website
Web pages indexed for SEO
Reordering system for existing patients
Online sales and payment systems
Bespoke customized web solution

Benefits of Working With OptiCommerce

Expert Team OptiCommerce is comprised of eyecare experts with experience in supporting optical businesses.
HIPAA Compliant Patient security is prioritized in every OptiCommerce project.
Frames Catalog Hosted internally – showing your websites in searches for specific brands.
eCommerce eCommerce solutions tailored specifically for eyecare professionals.
Prescription Module An integrated Rx Module enables patients to purchase prescription eyewear directly from your store online.

YOUR CHANCE TO STAND OUT

Are you prepared for technology-savvy patients and customers looking to engage with your business online? A beautifully designed website with optical-specific functionality built in ensures a positive experience with your brand for new and returning customers alike.

The support from Opticommerce from start to finish has been phenomenal. They have held my hand all the way through the process. It’s been seamless.

Parul Shahwww.eyecarestudio.co.uk

“The support from Opticommerce from start to finish has been phenomenal. They have held my hand all the way through the process. It’s been seamless.”

Harbinder Bholawww.fulhameyecentre.co.uk

OptiCommerce's support has been phenomenal from start to finish, guiding us seamlessly through the entire process. Our new website is modern, user-friendly, and has already attracted more new patients. We highly recommend their services!

Alyssa Knaup,Office Managerwww.treasurestateeyecare.com